Every day, prospects are bombarded with similar messaging tactics from various companies across channels. Using video customer testimonials gives your marketing efforts a human touch, tapping into a deeply rooted psychological bias where people trust the opinion of others when making informed decisions.
Businesses that have mastered how to get customer testimonials and leverage them in digital marketing facilitate a better customer experience and drive more conversions. And some are so successful in it that they rely on customer testimonials as a primary marketing tool.Discover more benefits of customer testimonials:
Customer video testimonials serve as social proof or a stamp of approval from other clientele and stakeholders. Showcasing small business testimonials on your website and other digital platforms is an effective way to build your brand reputation and attract new clients.