Your product marketing strategy is a roadmap for how you position, price, and promote your new product in the market. It’s what tells you where your biggest fans are and how to reach them. Your strategy should integrate with the product life cycle, informing how you market your product from development to growth.
Here are some popular methods for promoting a new product launch while raising brand awareness:
- Email or text campaigns. …
- Social media marketing. …
- Influencer marketing. …
- Offer a limited-time promotion or deal. …
- Develop a loyalty program. …
- Share user-generated content. …
- Create a subscription service. …
- Host a contest or giveaway.