you need to understand the needs and preferences of your potential customers, as well as the competitive landscape and the trends in your industry. A market analysis portfolio is a collection of research data, insights, and recommendations that can help you validate your design ideas, identify opportunities, and communicate your value proposition. In this article, we will discuss what are the key elements of a successful market analysis portfolio and how to create one.Before you start collecting and analyzing data, you need to have a clear idea of what you want to achieve with your market analysis portfolio. What are the main questions you want to answer? Who are you designing for and why? What are the gaps or problems you want to solve? How will you measure your success? Having specific and realistic objectives will help you focus your research and avoid wasting time and resources on irrelevant or redundant information.