Tag: Finance

How Customer Lifetime Value Is Calculated

How Customer Lifetime Value Is CalculatedĀ  Businesses typically use a formula to calculate lifetime customer value that factors in average purchase value, purchase frequency and customer lifespan. Average Purchase Value: This is calculated by dividing total revenue by the number of purchases made during a specific period. It tells you how much a customer typically […]

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Tips from a not-for-profit standard early adopter

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